Easy to read but maybe challenges everything you think you know about traditional marketing or modern 1:1 marketing. Let yourselves be carried away into a world without customer segmentation:In my recently published book, „Stop Segmenting Humans, Start Segmenting Moments“ my hypothesis is that a new maturity level of real-time discovery and prediction of customer preferences is achievable, desirable and already ‘knocking at the door’ but that customer segmentation related marketing practices inhibit brands taking this new step in CX-decision-making maturity and reinforce that brands direct the focus in the wrong direction.Introducing a new framework for radical customer centricity called „Momentary Motivation“.
Here you let your customers get to know you. Tell them a little bit about yourself and why you created this business. Do you have a passion, hobby or life experience that inspired you to get started? Do you have special skills or training that make you an expert in your field? Show your customers that there are real people with interesting stories working behind the scenes. Helping customers feel connected to you and your purpose will inspire more trust in your brand.